Introduction: Fortune Bots | Live Class with Ryan Borden

Hey there! Today, I had the opportunity to attend the live class with Ryan Borden about Fortune Bots, and I must say, it was an incredible experience. In this review, I’ll share my thoughts on the class and what I learned about CAN-SPAM laws and compliance. So, let’s dive right in!

Understanding CAN-SPAM Laws

Adhering to CAN-SPAM laws is crucial for anyone involved in email marketing. As Ryan Borden pointed out in the class, we need to be clever but honest in subject lines to comply with these laws. It’s important to avoid deceptive or misleading subject lines that could mislead recipients.

To ensure compliance, we must also identify ourselves as an ad and provide a physical address in our emails. By doing so, we create transparency and establish credibility with our audience. Remember, building trust is key to establishing long-term relationships with customers.

Additionally, offering an opt-out option and honoring it within 10 business days is essential. Giving recipients the choice to unsubscribe is not only a legal requirement, but it also shows respect for their preferences. It is important to remember that if we outsource our email marketing, we need to ensure that the third-party service provider complies with the CAN-SPAM laws as well.

Taking Action Based on the Class

After attending the live class, I was inspired to take action and implement the strategies shared by Ryan Borden. One of the tasks assigned was to make a post in the class to share our thoughts and have a chance to win $500 or the DFY setup. It’s an excellent opportunity to engage with other participants and contribute to the learning community.

Another important task involved setting up an opt-out option using one of the three methods mentioned in the video. This step ensures that we are compliant with the CAN-SPAM laws and respect the preferences of our subscribers.

Useful Resources

During the class, Ryan Borden referred us to a helpful video. The video reference is here for those who want to delve deeper into the topic. It’s a valuable resource that provides additional insights and practical tips on email marketing compliance.

For more comprehensive information on CAN-SPAM Act compliance, Ryan also recommended referring to the FTC’s CAN-SPAM Act Compliance Guide for Business. This guide serves as a detailed reference for individuals and organizations seeking to navigate through the legal aspects of email marketing.


Attending Ryan Borden’s live class on Fortune Bots was truly enlightening. I learned the importance of adhering to CAN-SPAM laws and discovered practical strategies to ensure compliance. By being clever yet honest in subject lines, identifying myself as an ad, providing a physical address, and offering an opt-out option, I can build trust with my audience and maintain a positive reputation. Remember, it’s crucial to stay informed about email marketing regulations and continually adapt our practices to stay compliant.

Now, it’s time to put the knowledge into action! If you’re interested in mastering email marketing, I highly recommend checking out the resources mentioned and exploring the world of Fortune Bots. Happy emailing!