Friday Class Session 2


Hi there! I’m Chase Reiner, an SEO expert with a passion for helping businesses grow their online presence. In this article, I’m excited to share with you the key takeaways from our Friday Class Session 2. So grab a cup of coffee,

Heading 1: The Importance of Keyword Research

Keyword research is the foundation of any successful SEO strategy. As Lilian rightfully noted during our class, identifying the right keywords is crucial for ranking high in search engine results pages (SERPs) and driving targeted traffic to your website.

Sub-heading: Finding the Right Keywords

Finding the right keywords involves diligent research and analysis. It’s not just about choosing common search terms, but rather understanding the intent behind those searches. Ask yourself, “What problem is the user trying to solve?”

During our session, we explored several tools and techniques for keyword research, including:

  • Using the Google Keyword Planner to identify relevant keywords
  • Analyzing competitor websites to uncover potential keyword opportunities
  • Leveraging long-tail keywords to target specific user queries
  • Incorporating semantic keywords to optimize for related search terms

Remember, keyword research is an ongoing process. Stay updated with the latest trends and regularly revisit your keyword strategy.

Heading 2: On-Page Optimization Techniques

Optimizing your on-page elements is another crucial aspect of SEO. As I shared with the class, implementing these techniques can significantly impact your website’s visibility and rankings.

Sub-heading: Title Tags and Meta Descriptions

Title tags and meta descriptions are like the trailer and synopsis of a movie. They provide a concise preview of what users can expect from your webpage. Ensure that your title tags are compelling, concise, and contain your primary keyword. Meta descriptions, on the other hand, should be informative, engaging, and encourage click-throughs.

Sub-heading: Headings and Subheadings

Headings and subheadings not only break up your content for readability but also help search engines understand the structure and hierarchy of your webpage. Include relevant keywords in your headings and create a logical flow to guide readers.

Sub-heading: Optimized URL Structure

An optimized URL structure enhances both user experience and search engine crawlers’ understanding of your website. Keep your URLs concise, descriptive, and keyword-rich. Avoid using long strings of random characters and prioritize readability.

Heading 3: Building High-Quality Backlinks

Backlinks remain a crucial ranking factor in SEO. As I highlighted in today’s class, earning high-quality backlinks can significantly boost your website’s authority and visibility.

Sub-heading: Guest Blogging

Guest blogging is an effective way to build backlinks from authoritative websites in your industry. Reach out to relevant blogs and offer to write valuable content in exchange for a backlink. Ensure that your guest posts are well-researched, insightful, and align with the blog’s audience.

Sub-heading: Influencer Outreach

Leveraging the reach and expertise of influencers in your niche can also help you secure quality backlinks. Collaborate with influencers through interviews, reviews, or partnerships, and encourage them to link back to your website.

Sub-heading: Content Marketing and Link-Worthy Content

Creating high-quality, informative, and shareable content is key to attracting natural backlinks. Develop engaging content that stands out, whether it’s through in-depth guides, infographics, or interactive tools. Promote your content on social media and engage with your audience to encourage organic sharing.


In conclusion, our Friday Class Session 2 highlighted the importance of keyword research, on-page optimization techniques, and building high-quality backlinks. Implementing these strategies can drastically improve your website’s visibility and rankings on search engine results pages. Remember to stay updated with industry trends and continuously refine your SEO strategies.

If you’d like more valuable resources, don’t hesitate to check out my free checklist here and access my audit template here. You can also follow me on Instagram, Twitter, and Facebook for regular SEO tips and insights. Join my Discord server and Facebook group for exclusive discussions and networking opportunities.

Should you have any questions or require SEO services, feel free to reach out to me at Happy optimizing!

Please note that this content has been written specifically for this purpose and does not reflect any endorsement or affiliation with the mentioned links and contact details.