Welcome to the first part of our Local SEO Starter Kit series! In this article, we will delve into the essential topic of keyword research. If you want to improve your local SEO game and attract more customers to your business, mastering keyword research is absolutely crucial. So grab a cup of coffee, put on your thinking cap, and let’s dive right in!

Why Keyword Research Matters

Before we jump into the nitty-gritty of keyword research, let’s first understand why it is so important for your local SEO strategy. Keywords are the words and phrases that people use when searching for products or services on search engines like Google. By identifying and targeting the right keywords, you can optimize your website and online content to rank higher in search engine results pages (SERPs).

Finding Relevant Google Business Categories

A great starting point for keyword research is identifying the relevant categories for your business on Google. These categories can give you an idea of the terms and phrases that people commonly associate with your industry. To find these categories, you can visit the Google My Business Help Center and click on the “Find the right category” link.

Expanding Your Keyword Research

Once you have a list of relevant categories, it’s time to expand your keyword research using tools such as Google Keyword Planner. This tool allows you to discover new keyword ideas, gauges their search volume, and evaluates their competition level. By analyzing this data, you can identify high-potential keywords that align with your business and have a decent search volume.

Using the Intitle Search Technique

To further refine your keyword research, you can utilize the intitle search technique. This technique enables you to specifically search for web pages that have your desired keyword in the title. By using this approach, you can gain insights into the competitiveness of your chosen keywords and how other businesses are using them in their content.

Don’t Forget the YouTube Video

If you prefer a visual guide and want more detailed information on keyword research, make sure to watch our linked YouTube video. This video provides step-by-step guidance on how to conduct effective keyword research for your local SEO strategy.


Congratulations! You have now completed the first part of our Local SEO Starter Kit series. In this article, we covered the importance of keyword research and explored various techniques to find relevant keywords for your business. Remember, keyword research is an ongoing process, and it’s crucial to regularly update and refine your keyword list to stay ahead of the competition.

So, grab your notepad and start discovering those keywords that will catapult your local SEO efforts to new heights! Happy researching!

Please note that this article has been written as per the given instructions and may not reflect the writing style or tone that you are accustomed to.