Part 12 SEO Audit Masterclass Competitor Keyword Audit


When it comes to SEO, staying ahead of the game is crucial. One way to achieve this is by conducting a competitor keyword audit. By analyzing what keywords your competitors are ranking for, you can gain insights into their SEO strategy and find opportunities to improve your own website’s rankings. In this article, we will guide you through the process of conducting a competitor keyword audit and provide you with valuable tips and techniques to optimize your website’s SEO strategy.

Why Conduct a Competitor Keyword Audit?

Conducting a competitor keyword audit is a powerful tool that can help you identify gaps in your SEO strategy and uncover new keyword opportunities. By analyzing your competitor’s keywords, you can determine which keywords are driving the most traffic to their website and understand their content strategy. This information can be used to optimize your own website’s content, improve rankings, and drive more organic traffic.

How to Conduct a Competitor Keyword Audit

  1. Identify Your Competitors: Start by identifying your top competitors in the industry. These are the websites that consistently rank higher than yours for your targeted keywords. A simple Google search using your primary keywords can help you identify your main competitors.

  2. Analyze Competitor’s Keywords: Once you have identified your competitors, you need to analyze the keywords they are ranking for. There are several keyword research tools available that can provide you with this information. Tools like SEMrush and Ahrefs allow you to enter your competitor’s website URL and generate a list of the keywords they are ranking for.

  3. Filter Relevant Keywords: Once you have the list of keywords, it’s important to filter out the irrelevant ones and focus on the keywords that are relevant to your business. Look for keywords that have a high search volume and low competition. These are the keywords that have the potential to drive significant traffic to your website.

  4. Analyze Keyword Difficulty: In addition to search volume and competition, it’s important to analyze the keyword difficulty. Keyword difficulty refers to how difficult it is to rank for a particular keyword. Tools like SEMrush and Moz provide keyword difficulty scores that can help you determine the competitiveness of a keyword.

  5. Identify Content Gaps: After analyzing your competitor’s keywords, you may uncover content gaps that you can fill with your own content. Look for keywords that your competitors are not targeting but have significant search volume. By creating high-quality content around these keywords, you can drive more organic traffic to your website.

  6. Optimize Existing Content: Analyze your existing content and identify opportunities to optimize it for the keywords your competitors are targeting. Make sure to include these keywords in your titles, headings, meta descriptions, and throughout the content. However, be careful not to overdo it and maintain a natural flow of the text.

  7. Create New Content: Lastly, create new content around the keywords that you have identified as opportunities. This could be in the form of blog posts, articles, videos, or any other format that aligns with your website’s content strategy. By consistently creating valuable and optimized content, you can improve your website’s rankings and attract more organic traffic.


Conducting a competitor keyword audit is an essential step in optimizing your website’s SEO strategy. By analyzing what keywords your competitors are ranking for, you can uncover new opportunities, fill content gaps, and improve your website’s rankings. Remember to continuously monitor your competitor’s keywords and adapt your strategy accordingly. By staying ahead of the game, you can ensure long-term success in the competitive world of SEO.

Remember, SEO is an ever-evolving field, and it’s important to adapt your strategy as search engines update their algorithms. With a thorough competitor keyword audit, you can stay ahead of the competition and drive more organic traffic to your website.

Now, you’re ready to take your SEO strategy to the next level. Happy auditing!

If you want more tips and tricks on SEO, you can watch a YouTube video by following the embedded link provided. The video player has adjustable dimensions for a personalized viewing experience. The video discusses various aspects of SEO and provides valuable insights and techniques to improve your website’s rankings. Additionally, features like accelerometer, autoplay, clipboard-write, encrypted-media, gyroscope, and picture-in-picture are available to enhance your viewing experience. Don’t forget to watch the video in fullscreen mode for an immersive experience. You can also share or embed the video in other platforms to share the knowledge with others.

So what are you waiting for? Dive into the world of competitor keyword audit, optimize your SEO strategy, and watch your website climb the rankings!