Hey there! So you’ve just finished your SEO audit masterclass and now you’re wondering what’s next. Well, in this article, I’m going to guide you through the process of following up with your prospects after conducting an SEO audit. We’ll cover everything from crafting the perfect follow-up email to leveraging social media to improve your outreach. So, let’s dive right in!

1. Crafting the Perfect Follow-Up Email

Following up with prospects is crucial to ensure that your SEO audit doesn’t go unnoticed. When crafting your follow-up email, keep these tips in mind:

  • Start with a personalized greeting to make a strong first impression.
  • Highlight the key findings from your SEO audit and emphasize how resolving these issues will benefit their business.
  • Clearly outline the actions they need to take and explain how you can help address their SEO needs.
  • Offer a free consultation or a custom SEO strategy tailored to their specific requirements.
  • Use a friendly, conversational tone and avoid using jargon that might confuse or overwhelm your prospects.
  • End the email with a strong call-to-action, encouraging them to take the next step, such as scheduling a call or meeting.

Remember, your follow-up email should be concise, engaging, and personalized to grab their attention and showcase your expertise.

2. Leveraging Social Media

In today’s digital world, social media platforms have become powerful tools for reaching out to potential clients. Here’s how you can leverage social media to improve your outreach:

  • Identify the social media platforms where your prospects are most active. This could be LinkedIn, Twitter, or even Facebook groups related to their industry.
  • Connect with your prospects on these platforms and engage with their content by liking, commenting, and sharing. This will help you build rapport and establish yourself as an authority in the field.
  • Share snippets of your SEO audit findings on social media, creating intrigue and encouraging prospects to reach out for more information.
  • Use targeted ads on platforms like Facebook and LinkedIn to promote your SEO services to a wider audience.

By utilizing social media effectively, you can expand your reach, connect with more prospects, and ultimately increase your chances of securing new clients.

3. Following Up with Personalized Video Messages

Adding a personal touch to your follow-up efforts can make a significant impact. Consider sending personalized video messages to your prospects to stand out from the crowd. Here are some tips to help you get started:

  • Use platforms like Loom or Vidyard to record personalized video messages.
  • Address your prospects by name and mention the specific SEO issues you identified during the audit.
  • Explain how resolving these issues can positively impact their online visibility and drive more organic traffic to their website.
  • Keep the video short and to the point, focusing on the key takeaways from the audit.
  • Include a call-to-action, such as scheduling a call or meeting, at the end of the video.

By incorporating personalized video messages into your follow-up strategy, you can create a memorable experience for your prospects and increase your chances of converting them into clients.


Following up with prospects after conducting an SEO audit is the key to turning leads into loyal clients. By crafting the perfect follow-up email, leveraging social media, and incorporating personalized video messages, you can greatly increase your chances of success. So, don’t let your hard work go to waste – take action and follow up with your prospects today!

Now that you have a clear roadmap for following up with prospects after an SEO audit, it’s time to put this knowledge into practice. Remember, persistence and personalization are key. Good luck on your journey to converting prospects into long-term clients!

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